Perfect Pixels Interactive Agency (freelance)
MSN Ad Group Internal Web Tool UI
Designed the UI for an internal MSN web tool to create and manage ad campaigns. Primary goal was to integrate tasks previously implemented using a separate tool into one core tool, while maintaining UI consistency and task completion methodologies inherent in both.
- Project required synthesizing a large number of variable data sets into a cohesive UI
- UI was conditional to user status, site property availability, campaign sub-types and processes, and publishing schedules
- Developed a quick understanding of complex and multifaceted business requirements (including a dizzying array of acronyms) as a foundation for successfully completing the design
- Incorporated several rounds of iteration in a short time period as the design process worked to hone in on client needs and requirements
