Hornall Anderson Design Works (freelance)
Big Island Candies Specialty Food Site Redesign
IA for complete redesign of specialty foods ecommerce site seeking increased sales and higher customer satisfaction through streamlined navigation and product categorization, enhanced product displays, cross merchandising opportunities and rock solid buy flow.
- Worked collaboratively with producer to implement strategic goals via iterative redesign process
- Reduced 16 product categories down to 7 solidify customer browsing and wayfinding experience
- Incorporated faceted navigation for cross categorization browsing
- Designed buy flow to allow for conditionality in buyer status and single/multiple address shipments
- Participated in client meetings as advocate for IA best practices
- Worked cross functionally with interactive designer to keep IA intact through visual design
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