Jodene Eikenberry
portfolio
etcetera
Classmates.com
The goal of this new feature was to increase membership value and paid subscriptions by facilitate communication and connection among our members. Core to the feature's functionality was developing a process that allowed users to create and maintain their own personal network on the Classmates website. The network invitation process needed to be easily initiated from the sites most visited pages and quick to complete. The feature also included a viral component for inviting non-CM members, which required the creation of a unique registration process.
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