Jodene Eikenberry


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Hornall Anderson Design

Perfect Pixels

Vulcan Labs FlipStart

Site Redesign
Weekly Specials

HomeGrocer/Webvan Transition Tutorials

HomeGrocer was aquired by Webvan in mid-2000. As part of the acquistion, Webvan chose to retire the HomeGrocer website, requiring HG shoppers to switch to the Webvan website. Since the shopping experience were quite different, a customer education campaign was planned that included tutorials as an important component. The goal of the tutorial was to ease the transition by describing in simple visual terms how to shop the Webvan site. This project was completed with another designer and provided a great opportunity to practice collaboration via brainstorming and shared creative reviews.

Tutorial view 1 Tutorial view 2