Jodene Eikenberry


resume: .pdf | .doc

contact info


Hornall Anderson Design

Perfect Pixels

Vulcan Labs FlipStart

Planner Group Tools
Community Policing
My Network
My Announcements
Member Profiles

Navigation Redesign
Workplace Directory
My Classmates
Class List Redesign

Classmates Member Profiles (New Product/Redesign)

"Profiles contributed to a 188% increase in user-generated content and $772,412 in additional revenue in the first 60 days post-launch."

As Classmates began to rapidly acquire new Basic (unpaid) members, the company sought to increase its Gold (subscription-based) Membership value proposition by adding new features that were exclusive to Gold members. The first in a suite of projects was to redesign the users Profile page to add a Question and Answer feature. Most of the 25 Q&A answers would be viewable only by Gold Members, but a select few would be viewable by all to act as a trigger for upgrading. Another trigger was to require users to fill out their own Q&A before reading other member answers.

The project also required a redesign of the member biography feature. Bio’s had previously been singular and all-encompassing; this redesign would create targeted bio’s reflecting new Classmates business units beyond high school. The design challenge was both visual and informational; making the bio’s more attractive while seeking a solution that would provide easy access to various bio types.

This project required designing for highly conditional user states and member statuses. The biggest challenge for me as a user-centered designer was to keep the process as simple and painless as possible, even as it could require as user to complete as many as 10-15 pages, depending on the user-state. This required UX advocacy throughout the highly accelerated design process, streamlining business requirements wherever possible.

Original Profile Page
Original Profile Page
Redesigned Profile Page
Profile Page after redesign
Q & A Process
Question and Answer Process