Jodene Eikenberry


resume: .pdf | .doc

contact info


Hornall Anderson Design

Perfect Pixels

Vulcan Labs FlipStart

Planner Group Tools
Community Policing
My Network
My Announcements
Member Profiles
Navigation Redesign

Workplace Directory
My Classmates
Class List Redesign

Navigation Redesign

"Affiliations increased 33 percent post-launch, while the extensibility of the design incorporated a two year company road map."

The original Classmates navigation system revolved around four primary categories of Friends, Reunion, Games and Member Benefits that were closed until clicked upon. The Friends category label held 90% of the revenue generating capacity, but was treated equally with the other three categories. Additonally, emerging business models in the Military and Social Networking units were hidden as local navigation to “Friends.”

This highly prioritized important project was to remedy flaws to the Classmates business model by redesigning the websites primary and secondary navigation. Given six weeks to complete this vital project, I choose to focus on the information architecture and let the design follow industry standards.

The navigation scheme promoted all the affiliation directories to a global level. Our primary business driver, "Schools", became the home page and local navigation was displayed upon entering the site, allowing users to view affiliations and options without clicking. This system was applied to all primary navigation channels so that users would be exposed to far more content and options with far less clicks.

Original Navigation
user flow thumbnail
Wireframe of Redesign
Reunion Group Home Page