Jodene Eikenberry


resume: .pdf | .doc

contact info


Hornall Anderson Design

Perfect Pixels

Vulcan Labs FlipStart

Planner Group Tools
Community Policing
My Network
My Announcements
Member Profiles
Navigation Redesign
Workplace Directory

My Classmates
Class List Redesign

My Workplace Directory

"Workplace launch resulted in over 1 million new affiliations in first 6 months and was awarded 2003 WSA consumer product of the year."

Classmates initial business model was built around reconnecting students. Originally the database was limited to high schools; later it was expanded to include the K-9 and college years. Soon after I joined the company in 2001, Classmates chose to expand the core business of “reconnecting old friends” to a new realm of the workplace. As the lead UI designer, I was tasked with creating the UI for this new channel.

The most challenging aspect to this project was the process of affiliating users to their workplaces, While high schools were a known and limited quantity, the definition of “workplace” encompassed self-employed individuals, small companies, and behemoth enterprises of thousand of employees. Classmates purchased a database with over a million company names, but we knew it was just a beginning. The UI needed to lead the user through a process of either matching with a pre-defined workplace listing ­ or creating their own ­ as easily and intuitively as possible.

Additionally the project required a redesigned of the user’s core "My Classmates" page where each of their affiliations were listed. The redesign needed to be simple enough to scale through a two year Classmates road map which planned expansions into several other affiliation/reconnection models.

Registration Process Wireframe List Wireframe